Wednesday, April 17, 2013

Mixify: the future of Concerts

For this final assignment I will be writing about Mixify.com, a virtual concerthall, and its impact on the DJ/EDM world. Mixify launched in November of 2012 and creates a way for DJs to test out their new music in a virtual setting. Virtual concertgoers can tune in to an online concert featuring both some of the most famous DJs in the world or people just trying to get their music out there. The website allows the DJ to make an avatar and design the set so that there will be graphics in the background. It provides basic backgrounds and avatars for the DJs, but for a fee you can get a bunch of different premium plans that will help make the concert better, more advertised, and organized. Concertgoers can sign in as a guest or make an account through facebook/email and through this account be able to talk to the DJs and other concertgoers about the concert during the stream. There is also a "Hype it" button that allows you to tell the DJ if there is a particular part you liked and also creates attention towards the DJ while altering the screen with a lightshow on your end. I personally have tried out the website and find it very interesting and fun. Recently the Meltdown Music Festival held in Dallas was holding a contest on the website where they would give the DJ that had the most viewers a spot on the lineup for the concert. I plan on interviewing the group Spektrem to see how they liked the experience of working on the website.

The questions I plan to ask are:

How did you like your experience on Mixify?

Do you feel that Mixify will change the way people go to concerts?



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